It’s official: Abella Eyewear is one of the fastest-growing companies in the world.
Abella Eyewear was founded in 2018, and since then—per a press release recently issued by the company—an astonishing 50,000 individuals have joined Team Abella by purchasing the brand’s merchandise.
Experts have attributed Abella Eyewear’s quick rise to several key factors.
First, Abella’s glasses are made with the same materials—and better materials—as long-established eyewear brands’ glasses are. In this way, customers have received fantastic products and, as would be expected, have told friends, family members, and coworkers about these products, prompting additional sales and growth in the process.
Next, Abella Eyewear sells its products for comparatively affordable prices. While the quality of Abella’s offerings is something of a matter of opinion (although the brand’s fans will be happy to argue that Abella gear is the best gear), the prices charged for Abella’s offerings cannot be disputed. While established brands’ eyewear options come with hefty price tags, Abella Eyewear’s glasses cost one-third or one-fourth the price.
Lastly, Abella Eyewear has established a winning marketing formula on Instagram. It seems as though the brand’s founders have a clear vision for marketing, just as they have a clear vision for production and distribution. Abella has been introduced to quite a few Instagram users, and at the time of writing, over 60,000 individuals have followed Abella’s Instagram profile.
Stated in short, Abella Eyewear’s business success is impressive, and so is its marketing success, which will undoubtedly redefine the ways that companies reach clients. To have so many Instagram followers and interactions so early in the ballgame is, in a word, remarkable.
Abella Eyewear’s founders expect that the brand will sell over 300,000 products by the end of 2019. It’s still early, and nothing is certain in today’s quick-moving business landscape, but prior trends and present momentum indicate that this estimate will prove accurate.
It’s exciting to think about what the future will hold for Abella, Abella wearers, and the eyewear industry itself.
Based in NYC, Brandon Collins a Senior Editor at Rise Media. Previously he has worked for NPR and The Huffington Post. Brandon is a graduate of Sports Recreation and Leisure at the University of New York. You can reach Brandon via email or by phone.